Business Plan Overview for Grubdom
Below is a high-level overview of Grubdom's 5 Year Business Plan. If you are interested in investing in Grubdom, and would like to see a low-level, more detailed version of the business plan, please reach out to invest@grubdom.com
What is Grubdom?
Grubdom is an online restaurant discovery, food ordering, and delivery platform that primarily caters to small, family-owned, and non-corporate restaurants. Customers can browse and discover various local eateries, place orders for delivery or pickup, and enjoy a wide range of dining options.
For delivery orders, Grubdom charges a 15% commission, while pickup orders incur a 7.5% commission. Unique to Grubdom, the platform does not use algorithms to suggest food to customers, ensuring a more organic and personalized browsing experience. Additionally, Grubdom shares all customer data with restaurants, empowering them with valuable insights. The platform mainly targets millennials and older Gen-Z individuals (ages 25-40).
Grubdom is also planning to expand to international operations, with entries into Jamaica, the Dominican Republic, Belize and El Salvador within two years.
Grubdom is also revolutionary in the aspect of paying Delivery Agents a much better rate than what is currently commonplace in the online food delivery space. Delivery Agents are compensated with a minimum of $5 per delivery trip for up to 2 miles, with an additional $1.25 per mile afterwards, with trips capped at 7 miles. Notably, delivery fees paid by customers are not part of Grubdom's revenue and are fully passed on to the delivery agents.
Executive Summary
Grubdom is an innovative online restaurant discovery, food ordering, and delivery platform designed to highlight and support non-corporate, small, and family-owned eateries. Unlike traditional platforms such as UberEats, DoorDash, and Grubhub, Grubdom does not use algorithms to suggest food to customers, giving control to the users and ensuring a fair playing field for all participating restaurants. Additionally, Grubdom shares all customer data with the restaurants, empowering them to enhance their operations.
Mission Statement
To empower small and family-owned food establishments by providing a fair, transparent, and data-driven platform that connects them with food lovers who value local, unique culinary experiences.
Grubdom is poised to revolutionize the online food ordering and delivery space by focusing on small and family-owned restaurants. With a unique approach that empowers both customers and restaurants, Grubdom aims to build a loyal customer base and a thriving community of local eateries. The platform's commitment to transparency, data sharing, and fair practices sets it apart in the competitive landscape, ensuring sustainable growth and success.